Jersey Mike's Subs
I've been working with Jersey Mike's Subs for 5 years; from design to art direction in three major national campaigns that have made them one of the fastest growing franchises in the United States in an industry that's seen a steady decline. Jersey Mike's delivers an authentic sub sandwich experience, with fresh sliced-to-order meats and cheeses, bread baked fresh daily and hot subs made the right way on a flat top grill. Television spots, out-of-home and in-restaurant work focuses in on communicating the quality of the food through these differentiators in addition to the company's commitment of philanthropic giving to each of the communities they reside.